In the words of Laura Wider, creator of Wonder Crew:
"As a psychotherapist, I've witnessed many boys and men struggle to achieve impossible ideals of masculinity. Culturally, boys are raised to be tough and self-reliant but when internalized, I've seen this lead to isolation, depression and sometimes aggression.
Even though I was aware of these harsh social expectations, I was floored when my own son came home from preschool one day and announced that “boys aren’t supposed to cry."
Research shows that relationships and the ability to connect emotionally are key to happiness, health and even career success. Studies also show that toys have the power to influence the way kids see themselves and the world around them. But right now toys that encourage connection and empathy are only marketed to girls -- sending the message to many boys that this kind of play is not for them."
...Let's change those toy aisles for good! Or at the very least, give our kids the options to be color OUTSIDE the aisles...